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Sponsorship/Marketing Opportunities

South Holland and The Fens “TulipMania” Festival
Mid April - Mid May 2008

In order to raise the profile of the region in the weeks before and after the 2008 Summit and the 50th Tulip Parade, many areas of South Holland and the Fens will be participating in a “TulipMania” Festival.

“TulipMania” will be a combination of events designed to encourage the participation of local communities as well as being additional attractions to national and international visitors.

“TulipMania” branded events will be widely publicised to maximise media and PR opportunities and will be featured on local websites and included in a special “TulipMania” Guide.

Sponsorship/Marketing Opportunities

The “TulipMania” Guide and Map
  • Sponsorship and advertising opportunities are available in the “TulipMania” guide and map which will be the most comprehensive publication available during the festival. Up to 10,000 of these will be distributed throughout the area to be given free to local residents and visitors.

    Details of advertising costs can be obtained from penny@visitthefens.co.uk

    Sponsorship and company branding of the guide and map is available for £750 to cover the cost of printing.
Tulips on Display
  • Roadside planting of tulips in a plot near Gedney (on the A16) has been undertaken by Taylors Bulbs. There are over 150 varieties on display, many of which have not yet been named. Visitors will be able to “tiptoe through the tulips” for a close-up view if weather conditions are favourable.
  • South Holland District Council has planted tulips on many of the roundabouts leading to Spalding to give a colourful welcome to visitors.
  • Springfields Gardens and Ayscoughfee Gardens have planted extensive tulip displays.
Tulip Walks
    With the support of the South Holland in Bloom Group and funding from the Leader + Fens Food and Flower Festival Project, tulip walks have been planted up in Spalding, Donington, Crowland, Holbeach and Long Sutton.
  • Sponsors are required to provide funding for the printing of Tulip Walk maps in each of these communities. Cost for each map around £100. Contact is penny@visitthefens.co.uk
Sport and Leisure
  • Plans for a “TulipMania” Cycling Sportif are still under consideration. Sponsor opportunities will be published once final details have been confirmed.
  • Other Sport and Leisure “TulipMania” events have yet to be confirmed.
Tulip Arts
  • Music and theatre events have yet to be confirmed. These can be organised by local groups on behalf of sponsors.
  • Arts Events include an exhibition of tulip paintings entitled “Standing Alone” by Canadian artist Monique Martin, who is also the Tulip Summit artist in residence. Sponsorship of her exhibition, which will be on display at the Springfields Events Centre, is from £500. Contact is david@tulip2008.com
  • The Welland Gallery in Spalding will be holding a tulip art competition. Any interested sponsor should contact them directly.
    • Creative Tulips
    • A display of traditional English Florists’ Tulips will be presented by the Wakefield & North of England Tulip Society. A sponsor is required for this display, which requires the hiring of a suitable marquee to be sited at the Springfields Events Centre during the Summit and Parade week. Sponsorship cost - £750. Contact is david@springfields.net
    • The UK’s Flowers and Plants Association is planning a special Tulip Summit flower arranging evening
      • Lifestyle and Community Events
    • These events are yet to be confirmed but can be organised directly through community groups, clubs and associations or by local companies wishing to encourage both community and employee participation in events.
      • Church Tours
    • Many churches throughout the region are preparing their own flower displays and exhibitions. Interested sponsors or coach operators can make direct contact if they are interested in arranging organised tours.
    Tulip Extras
    • Local garden centres including Baytree Nurseries and Birchgrove Garden Centre (which also contains the Bulb Museum) will have their own tulip displays.
    • Tulips have also been included in the garden plantings at the Butterfly and Wildlife Park visitor attraction at Long Sutton.
    “TulipMania” for Charity and at Home
    • Un-sponsored individual entries and exhibits are welcomed including silk tulip mosaics and domestic garden displays. If these are being used for a charitable purpose they can be included in the “TulipMania” visitor guide and map.

    “TulipMania” activities are being co-ordinated by Fens Tourism. To enquire about sponsorship opportunities for any of the events or to have an event or display included in the programme and map please telephone 01775 764888or email penny@visitthefens.co.uk

    Please Note – a “branded” poster format is available for all “TulipMania” participating events in A4 and A3 size. These can be emailed so that event organisers can then incorporate their own information details in either printed or hand-written form.

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